The main objective of Coded’s branding is to communicate its mission of advancing technology education in Latin America through innovative STEAM programs and hands-on experiences at iconic locations such as Disney Orlando and Universal Studios. The branding aims to reflect the values of curiosity, technology, and a futuristic vision in its visual identity, emotionally connecting with a young, dynamic audience interested in science, technology, art, and mathematics.
Coded’s visual identity is built on the combination of fun and technology, with violet chosen as the primary color to project a fresh and youthful image. To expand the visual palette, a complementary tetrad of colors (blue, orange, magenta, and violet) was used, allowing for visual differentiation of each program offered. The graphic elements are inspired by coding aspects and the company’s logo, helping to create patterns and consistent visuals aligned with the brand’s identity. Additionally, a versatile icon with varied expressions was incorporated to add an emotional component to the communication pieces.
