The challenge was to present the brand as a fun, dynamic, and delicious option for burger lovers. To achieve this, vibrant colors, mouth-watering images, modern typography, and creative messages were used to invite users to try the different menu options. The posts also aimed to generate interaction with the audience through questions, polls, giveaways, and testimonials. The result was a successful campaign that increased reach, engagement, and sales for Hamburguesia on social media.
