The development of the visual identity for the Larry Casino project began with the premise of using the iconic character Larry, originating from a 1980s videogame. The primary task was to develop the entire web user interface, focusing on game design and graphic elements that evoke the arcade videogame era. Additionally, email designs and codes were created to ensure a consistent user experience at all times. Creative direction and digital art were employed for advertising and promoting the online casino, including the creation of promotional and advertising materials that were both appealing and relevant to Larry’s world.
