The goal is to establish Paga Lucas as an innovative web platform that effectively addresses and solves the issue of cash shortages in Venezuelan society. It will focus on developing a modern and attractive image, specifically targeting the young adult generation, to offer a simple and efficient solution for facilitating dollar transactions, improving cash accessibility in the country.
The visual identity was designed to be striking and eye-catching, with a modern and attractive image aimed at this specific audience. Paga Lucas’ main goal is to become the most popular platform among the young adult generation in Venezuela by providing innovative and effective solutions that simplify currency exchange and remittance management, all within an appealing and visually pleasant environment.
