The challenge is to create an app that not only teaches users how to save effectively but also engages them through a daily lottery with prizes. Additionally, a corporate identity must be designed that is not only attractive and authentic but also clearly and creatively reflects the concept of a savings lottery; effectively capturing and retaining users’ attention.
The Savelot app is designed to resonate specifically with the Latin audience in the United States, so its corporate identity needs to be both relevant and appealing to this group. It is crucial for the brand to clearly and effectively communicate the concept of a savings lottery, while also ensuring it is memorable and easy for users to recall.
