A Delicious Experience

Año y Locación

2022 I Spain

Rol

Dirección de arte

Dirección Creativa

Diseño Gráfico

Agencia I Marca

EGO

Finalidad

To build loyalty among new customers and promote their line of artisanal products.

Experiencia

The activation succeeded in fostering customer loyalty by offering a unique tasting experience and promoting the quality and authenticity of Bimbo’s artisan products. The strategy allowed visitors to become familiar with the brand and develop an emotional connection with the products, whilst encouraging their preference at the point of purchase.

Una Activación de Bimbo para Fidelizar y Conectar con Nuevos Clientes

This activation succeeded in building customer loyalty by offering a unique tasting experience and promoting the quality and authenticity of Bimbo’s artisan products. The strategy allowed visitors to become familiar with the brand and develop an emotional connection with the products, encouraging their preference at the point of purchase.