The main concept of the activation is to fuse the F bottle with the landscape and natural beauty of the Formentera islands.

Año y Locación

2023 I Spain

Rol

Dirección de arte

Dirección Creativa

Diseño Gráfico

Agencia I Marca

EGO

Finalidad

Creating an impactful and memorable brand experience that highlights the beauty of the Formentera islands and promotes the F brand bottle as a symbol of quality and sophistication.

Experiencia

The main goal of the activation was to create a BTL marketing experience that allowed consumers to engage closely with the product and its environment. To achieve this, a mobile pop-up was set up in a strategic location, where beverages made with F de Formentera brand alcohol were distributed.

A pop-up that reflects the essence of the brand.

The mobile pop-up was designed to be attractive and eye-catching, capturing the attention of passersby and sparking curiosity. Trained and enthusiastic staff were present to offer attendees samples of the beverages, explain their features, and promote the brand.