A group of girls dressed in the most striking looks from the collection roamed the city streets with signs and megaphones, delivering powerful messages about the importance of not giving up on your own style. The action caught the attention of near-by walkers and invited them to visit the new store and attend the opening party, where they enjoyed a festive and creative atmosphere. The BTL activation was a success thanks to the project, decor, and strategy designed by LOLA DE MUNT to enhance brand visibility and awareness.
