To promote its new limited-edition perfume, Fame Blooming Pink, Paco Rabanne carried out an activation at various locations in Madrid in celebration of Mother’s Day.
This activation was designed to offer an entertaining and memorable experience, connecting the fragrance with Mother’s Day and contemporary femininity. During the event, attendees enjoyed flower samplings and had the opportunity to personalize postcards, perfect for gifting their mothers. Additionally, an exciting contest was organized, offering a trip to Paris for two people. All of this was done with the goal of presenting Paco Rabanne’s new fragrance, Fame, in a unique and engaging way.
